5 Biggest Mistakes that Family Lawyers Make with Social Media
If used correctly, social media may be the single most important tool in your marketing plan. But before getting started on Twitter or scrapping your Facebook page altogether, check to see if these five missteps are sabotaging your social media strategy.
1. Avoiding the Internet Altogether
Establishing an online presence is crucial to your family law practice survival, regardless of the size of your team. Many people use search engines to find divorce attorneys. Therefore, attorneys with internet presences are going to be the first to show up on the search list. Where does your name appear?
To correct this misstep:
Build a website.
It does not have to be fancy, but it needs to be clean and informative. And above all else, it must exist. There are several platforms you can use. Or if you prefer, you can hire a designer to build a custom site.
Create a social media strategy.
The average person spends about two hours per day on social media, which leaves a lot of opportunities for your businesses to make contact and deliver your message.
2. Having an Antiquated Website
You have a website, but is it holding you back? Is your page being viewed but passed over? Are you receiving inquiries through your website? If not, it is probably time to take a good, hard look at your site (including how it can be updated).
The current trend for user-friendly websites includes the following:
Clean, modern, appealing websites
They should have a lot of whitespace.
They should be easy to find (possibly more than one on each page).
They should be simple and easy to navigate.
Mobile device use surpassed desktop use in 2015, and the trend has continued.
This step is crucial. Don’t include old addresses or people who left your firm.
3. Presenting Yourself Inconsistently
Branding is crucial.
It is about more than a logo or color scheme. Branding involves several components that blend together to identify and differentiate you from everyone else in your field. Start with what you want to be known for, and build on that concept.
Make it match.
Try to use the same profile picture throughout your social media, whether it is a logo or your headshot. Stick with the same color scheme on every platform, including your website. You do not want prospective clients wondering if they have selected the right Twitter account.
Pick your platforms.
When selecting the right social media platforms, think about how much you can keep up with.
Facebook is essential. It allows people to establish personal accounts (that you can make private for family and close friends.) Then you can create a “business page” for your professional contacts. It is a great way to share relevant articles, blog posts, and even interactions with your community (for instance, fundraisers you participate in).
Perhaps you simply dread the idea of taking photos, or you are not very good at snapping good shots with your mobile device. If so, Instagram probably is not the right choice for you.
Twitter tends to be a good option because it is fast and easy. You have 140 characters to get your point across, but potential clients can easily reply to you. Twitter also allows you to search hashtags and keywords (such as “#divorceissues”). They can help identify potential clients (or a place for you to join into an appropriate discussion).
Search Engine Optimization (SEO) can be confusing. It varies, depending on the search engine you use. The most common ones (such as Google) do not readily give up their formulas. You do not have to be an expert to employ some simple techniques for a quick boost.
Try out the Google Keyword Planner tool for free. Then you can review your website for suggested keyword ideas to implement.
Use headers and bullet points to draw attention to key bits of information. Try to only use one H1 tag (the main header, header 1, or headline, depending on your platform). Bullet points allow you to make lists and draw attention to very specific statements.
4. Missing Key Opportunities
You may have a fantastic website, and you may have mapped out an extremely detailed social media strategy. However, it is worth nothing if you do not capitalize on the opportunity to gather contact information for potential clients.
Even if the individual is not quite ready to retain services or meet in person, it is important to gather and notate their contact information. Think about how that person will feel if you remember that you chatted with them on Twitter.
5. Being Overactive or Underactive
Like many things in life, social media requires a balance. If you underestimate the time needed to effectively engage on social media, then you will come across as apathetic or incompetent. On the other hand, if you are always on social media platforms, then you may seem too desperate or distracted to adequately support your client(s).
A good rule of thumb is to set a set amount of time on social media each day. Maybe set aside ten or fifteen minutes in the morning, and the same amount of time in the evening. Then stick to that routine.
Having a viable website and a steady social media presence has become a winning combination in the business world. Creating an effective strategy is an excellent way to set yourself apart and establish a relationship with your community—which can lead to more business.
Do you want to generate more traffic, more leads, and more revenue?
If you are a family law attorney who does not have the people, resources, time, or expertise to get a measurable return on your digital marketing efforts, Divorce Marketing Agency can bridge this gap.
Contact Shawn (the Chief Strategist) via email at firstname.lastname@example.org, or visit www.divorcemarketingagency.com.